Sustainable Entrepreneurship, Opportunities and Challenges149

Abstract

The last decade has made it clearly visible we cannot afford economic development on the expense of environmental and society. Our Society is currently galloping natural resources at such a fast rate for their own needs that is compromising on the needs and ability of future generations. Our continuously growing population needs clean drinking water, lots of energy, nutrition and want protection from the cascading results of climate change. Sustainable Entrepreneurship is one of the response to these challenges. Sustainable Entrepreneurs use to search for technologies and products that are environment friendly and also tries to identify eco-friendly technologies that can succeed in providing a sustainable solution to current environment and society problems. Degradation of environment and sustainability offer opportunities for sustainable entrepreneurs to create radical technologies and innovative business models. This paper makes contribution by focusing on sustainable entrepreneurship, opportunities&challenges they face in business in India. Paper also discusses sustainable entrepreneurship case and suggests strategies to succeed in their business.